Press Releases and Media Information for Kyero.com

Today, award-winning Spanish property portal, Kyero.com launched a Russian language version of the site: http://ru.kyero.com

The new site features 100,000 Spanish properties from 1,400 estate agents in Spain and allows Russian-speaking buyers to access the Spanish property market in their own language.

Kyero.com also provides estate agents with a simple point-and-click translation tool to enable them to fully describe each property in Russian – as well as in 6 other languages.

The Russian version of Kyero.com is the latest in a series of comprehensive language translations of Kyero.com. Portuguese and Italian versions are due to be added towards the end of 2008, making a total of 9 language versions of the site.

Martin Dell, Managing Director of Kyero.com says the move will help attract new Russian-speaking property buyers into the market: “In the current market conditions, estate agents in Spain need as much help as they can get. Addressing a potential buyer in their own language is now an essential aspect of successful marketing, and an obvious way of filling the gap left by Spanish and English-speaking buyers.”

“Kyero.com has experienced a significant increase in enquiry levels from French, Dutch, German and Danish-speaking buyers, and our new Russian-language site aims to achieve the same result with Russian buyers.”

Estate agents using the point-and-click translation tool inside their Kyero.com control panel also benefit from having their properties automatically translated into Russian. As new language versions of Kyero.com are added, an estate agents’ properties become available in each language – without them having to do anything – and at no extra cost.

Dell concludes: “The professional and comprehensively translated language versions of Kyero.com are the result of a consistent, long-term investment in infrastructure technologies. This investment is now paying dividends to estate agents – enabling them to multiply the reach and effectiveness of their marketing campaigns on Kyero.com – without paying a premium to do so.”

Estate agents who are not already advertising on Kyero.com, can sign-up at discounted rates, starting from just €70 for three months advertising.

From Globaledge: “Seattle-based internet marketing portal SEOMoz launched its new Trifecta Tool. It has the lofty aim of measuring the popularity and importance of any web page, blog or domain name on the internet. The tool uses a number of data sources including PageRank, inbound links volumes, the number of times you are mentioned in the news and traffic estimates from sources like Alexa.com and Compete.com.”

“The tool is meant to evaluate how important and notorious you are, with sites like Google and the BBC at the top of the scale and a small estate agency website at the bottom. We thought we’d put it to the test on 50 English-language property portals across the globe.”

Kyero.com was evaluated as ranking 16th out of the top 50. First of the Spanish-only portals and first of the country-specific portals outside the US, UK and Australia.

According to the latest analysis from Kyero.com, the Spanish property most likely to attract the attention of a foreign buyer is a 3-bed country house, with no swimming pool in Alicante province, priced under €150,000.

Far from a pipe-dream, such properties do exist.

Published on July 4th, 2008, the latest Kyero.com enquiry report analyses over 130,000 enquiries made by email through the site during the first half of 2008.

Estate agents advertising on Kyero.com can access the full 30-page report providing a province-by-province breakdown of Spanish properties of most interest to foreign buyers. With the benefit of the information contained in 8 previous issues, they can also access in-depth buyer trends dating back to 2004.

A single page overview of the latest report is available as a free download.

Aside from Alicante, provinces faring well in terms of enquiry numbers are the traditional favourites of Malaga, Granada and Tarragona, attracting 14.3%, 11.8% and 7% of enquiries respectively.

The provinces of Murcia, Almeria and Valencia were closely matched with 6.8%, 6.5% and 6.3% of enquiries respectively. Overall, just seven provinces attracted almost three-quarters of interest from foreign buyers with the remainder shared between 40 other Spanish provinces.

Kyero.com MD, Martin Dell commented "The criteria of foreign buyers differs significantly from that of Spanish property buyers. Unsurprisingly, Spanish buyers favour big cities such as Madrid and Barcelona, yet the majority of foreign buyers are more interested in traditional inland property or a beachfront lifestyle."

Comparing the latest enquiry report with previous issues, Alicante province ranks consistently as the most popular province since 2006, with Granada and Malaga jockeying for second position.

In the last three years, Alicante province is the only one of the top-5 to have increased its share of enquiries from 18.2% in 2006 to 20.9% in 2008. Each of the other contenders has lost share - to Alicante and to other, less familiar areas of Spain.

The good news for estate agents is that foreigners are increasingly interested in buying more expensive properties. Since 2006, the proportion of enquiries for properties over €500,000 has quadrupled - now standing at 4% of all enquiries made.

The trend at the other end of the price spectrum has also changed dramatically. In 2006, 28% of enquiries were made about properties priced under €50,000. In 2008, that percentage decreased to just 18%.

The most popular price range of €50,000 to €150,000 attracted a steady 40% of total enquiries each year but the higher price ranges all increased their share of enquiries over time.

The Kyero.com enquiry report is published bi-annually to analyse the trends in buyer behaviour and interest regarding Spanish property for sale. It excludes enquiries made about leasehold, fractional-ownership and rental properties.

Martin Dell of Kyero.com comments "One trend this report doesn't highlight is the increasing interest from foreigners in long term rental property in Spain."

"In 2004, enquiries about long-term rentals accounted for just 11% of the total - now they account for almost 20%. In one of the few property markets in Spain where demand outstrips supply, savvy estate agents are using long term rental properties to supplement their property sales businesses."

Now that there’s detailed Spanish house price information on Kyero.com, we’ve taken the opportunity to streamline the pdf version of the Kyero.com Spanish House Price Index.

As you can see from the image above, it’s just 3 pages in length now – but there’s no shortage of information in there. There are average proces for 30 Spanish provinces and pricing trends going back to the last quarter of 2006.

We’ve also worked hard on the layout and presentation to make it easier to read, understand and digest – I hope you like it and that it proves to be a useful overview and companion to the detailed information now available throughout Kyero.com.

Martin Dell, Kyero.com